I saw this posted on LaughingPlace.com and thought it was interesting.
More on Are You 23?
We received the following email rumor regarding the Are You 23? campaign that we’ve been putting up posters for.
The are you 23 posters are [an] advertisment for a new Disney fan club that will be targeted to the die hard fan of the company. The execs were receiving complaints that the other disney fan clubs were targeted to the average disney fan and not the “true” fan. The new club will have annual fee, special events and exclusive merchandise. The are you 23? is a reference to the year that the disney company was officially founded. hope this helps.
You can be among the first to hear officially about this (or whatver it turns out to be) by signing up here on Disney.com.