Well NOW I know why it hasn’t been around . . . I’ve been reading some complaints online that Luxo is never out, never working . . . hmmmm this COULD BE WHY?
Not a bright idea! Company files lawsuit accusing Disney of ripping off its famous Luxo lamp
BY Alison Gendar
DAILY NEWS STAFF WRITER
You stole our Luxo! A Norwegian company is accusing Disney-Pixar of stealing their bright idea for Luxo - the crane-necked lamp that appears at the beginning of hit animated movies like “Toy Story” and “Monsters Inc.”
Even more galling, the company says in court papers, Disney plans to peddle a knock-off of their lamp calling it “Luxo Jr.”
Luxo Jr., the squeaky desk-lamp character created by Pixar founder John Lasseter, has been the Pixar Animation Studios corporate logo since 1986.
That year Lasseter created the character for a short computer-animated movie that was nominated for an Oscar. Lasseter has been quoted as basing the character on his own Luxo lamp.
But until recently, Pixar has never made a specific reference to Luxo, and all the lamps existed on screen, in the realm of make believe, lawyers for the lamp maker argued.
What arroused their ire was Disney and Pixar selling a “Limited Edition Luxo Jr. lamp” in a collectible package with a Blu-ray version of Disney’s movie, “Up.”
The Norwegian lamp maker filed suit in Manhattan federal Court Thursday accusing Pixar and parent Walt Disney Co. with trademark infringement.
“It was the commercial exploitation of the lamp that got their attention,” lawyer Arlana Cohen, who reps Luxo ASA, said.
The lamp being hawked s “inferior in quality,” will confuse customers and hurt the Luxo brand, said Cohen, of the firm, Cowan, Liebowitz & Latman.
That and the 6-foot animatronics version of the Luxo lamp that started greeting visitors at Walt Disney World in August.
The Luxo character was touted as a Disney attraction along with “It’s a Small World” and “Muppet Vision,” the suit claims.
Pixar referred calls to Disney officials, who did not immediately comment.
The lamp maker says it’s proud of the design awards its lamps have won and the fact that one of it’s designs is part of the permanent collection of the Museum of Modern Art.