Walt Disney World is converting some of its 25,000 hotel rooms into moderately priced, princess-themed rooms and high-end, “health-and-wellness” suites, in a bid to carve out new niches from within its existing hotels.
The overhauls are part of a directive across the Walt Disney Co.'s theme-park division to develop more specialty hotel rooms that appeal to targeted demographics. The initiative includes the company’s first new hotel in Orlando in nearly a decade: Disney’s Art of Animation Resort, in which more than half of the roughly 2,000 hotel rooms will be basic suites aimed at budget-conscious families.
“We are really putting significant focus and intensity and resources into driving that strategy,” said Mark Rucker, vice president of lodging for Walt Disney Parks and Resorts.
Disney converting hotel rooms into ‘princess,’ ‘health’ suites - Orlando Sentinel