Disney ticket gets pricier


#1

I found this article online?

I hope it doesnt cause a problem since im planning on upgrading my package to include the water park option when I arrive on the 26th.

"
Starting Sunday, the cost of a one-day ticket to any of Walt Disney World’s four parks is going up to $67 – a 6.3 percent increase, the largest since 1991.

The hike is the second time in eight months the resort has bumped the cost of admission and represents an increase of almost 12 percent since December and 22 percent since early 2004.

Disney officials did not say what is prompting the $4 increase – which also affects the company’s Magic Your Way flexible ticket plans – except to say the new price is in line with the needs of the travel industry.

The latest decision surprised a few industry observers and rattled some tourists Friday, but all said it would not deter people from visiting the parks.

Addison Williams, 68, of Atlanta said the prices were getting out of hand, especially for a family. The retiree, on vacation with nine family members and friends, said he was thankful he wasn’t paying for everyone.

“I know it’s a family theme park, but a family has to practically take out a loan to come here,” Williams said as he paused during a shopping trip to International Drive.

Historically, Disney World and Orlando’s two other theme-park resorts, Universal Orlando and SeaWorld Orlando, raised prices within weeks of one another and stayed relatively close. Universal went to $63 in January and SeaWorld to $61.95 in December.

There was no indication whether either expects to raise prices soon. SeaWorld spokeswoman Becca Bides said that park’s prices are based on SeaWorld business, not on Disney’s decision.

Disney last raised its basic ticket to $63 on Jan. 1, up from $59.75. The last time Disney increased prices by more than 6 percent was 1991, when basic admission went from $31 to $33.

“We believe we offer a great value and remain competitive in the market,” Disney spokeswoman Jacquee Polak said.

Does price matter?

The new price shouldn’t be much of a deterrent because Walt Disney World and Orlando, in general, are increasingly “must” vacations for many people at almost any price, said Ady Milman, a theme-park business professor at the Rosen College of Hospitality Management at the University of Central Florida.

Many tourists agreed.

“It’s something you have to do,” said Isabel Geurts, 46, of Glasgow, Scotland, who included Disney on her family’s vacation to Orlando’s attractions. “You want to go to Magic Kingdom just to say you’ve been.”

But Disney’s ticket prices are going up while gas prices are skyrocketing. That bothered retired sales manager Bob Standers, 68, of Lake Worth who visited Disney with his wife. “It’s too expensive,” he said.

Though some theme parks including Universal have struggled lately with attendance, Disney’s crowd has been growing, up 5 percent last year and 3 percent in the first quarter of this year.

And the company will kick off a big, new promotional campaign called Year of a Million Dreams in October.

Last year, Disney joined other theme parks in moving away from selling most of its tickets one at a time. Under Magic Your Way, people can buy packages that discount the price of the tickets for multiple-day purchases.

The new increases cover most but not all of Disney’s ticket prices. Magic Your Way tickets will see prices go up at all levels, about 3 percent to 6 percent. Disney’s Park Hopper feature, which allows people to attend any of its parks, goes up $5 to $45. Yet water-park tickets remain the same, as do Florida resident three-day theme-park tickets.

In the next year or so, Disney is adding several smaller attractions, such as a new ride at Epcot called The Seas with Nemo & Friends and a new comedy show at Magic Kingdom called “The Laugh Floor Comedy Club,” plus numerous events and shows tied to Year of a Million Dreams. But there are no announced plans for any major new attractions such as Expedition Everest, which opened in April.

“We would still come,” said Melanie Hughes, 45, a teaching assistant from Coventry, England, in town with her family of four. “It doesn’t make any difference, not when you’re coming from England.”

Safety becomes theme

What tourists want today is a safe, reliable vacation, and so more are turning to Disney regardless of the price, Milman said.

His research finds a trend showing travelers opting for places where they can be assured a consistent, quality experience, such as theme parks, over more authentic but less predictable experiences, such as vacations to European cities.

Milman also said the law of supply and demand applies.

“I think Disney is going to increase the price until people stop coming,” he said.

Jerry Aldrich, president of Amusement Industry Consulting in Orlando, said Disney does careful analysis and knows what its customers are willing to pay.

“They really look at their surveys. Most places want to make sure they’re in the ballpark for the value received versus the cost,” Aldrich said. “There’s a lot of planning and research before it’s done.”

He also said all of Orlando’s theme parks are among the best anywhere, and none wants to be perceived as a lower-price, “discount” theme park, noting, “It’ll be interesting to see what the other two do.”"


#2

I am curious as to what is wrong with being a discount priced theme park? Looking back at the ticket prices a little more than doubling since '91 has me wondering really how much the value is? Resort prices are going up and food and merchandise prices I would think are not too far behind. Of course like the rest of us here, we will still go. But after buying the SP for this year, using it twice and with up to 3 more trips from now til February, the higher cost is going to make it harder for us to go as much as we would like to.

I had originally thought that DW and I could get in maybe 4-5 trips a year, but it may be more like 3 trips a year with everything going up including the gas it takes to drive up there.

But, then again, show me something that is going down in price


#3

I realize that with inflation,etc. that prices are going to go up but where is the limit. Most of us here are repeat customers that go as often as we can afford. Are they trying to price it so that it has to become a “once in a lifetime” trip?


#4

go to WDWMAGIC.COM WDW, Walt Disney World News Rumors Photos Reviews Discussion Forum they have some details about the hike of the prices including the rates of your disney hotels.:mickey:


#5

This is crazy!! I just booked my trip for 07 and the rate I was given for a value room and value season was high.


#6

Even Six Flags wants to get away from that image, and you can regularly see what posters here think of Six Flags or any other amusement park besides Disney. Disney parks and especially WDW are perceived as premium theme parks and we all know that you pay a premium to get a premium. You might also want to take a look at Disney’s operating expenses and see how much they are adding to the bottom line, how much they have gone up for salaries, maintainance, advertising, security, operations. Also, how many people are buying the maximum length MYW tickets that don’t expire or annual passes. Even park hopping as opposed to single day one park tickets affect the bottom line. I’m not excusing anyone, but just think how much it costs to operate Disney Transport for one day, giving an ostensibly free service to guests.
Not that I’m defending them. The rising price, coupled with no new attractions at Universal keeps me from returning there for the next few years and as long as Sea World has only one and a half coasters, I’m not going there either.


#7

Like I said in another thread,Disney is increasingly pricing themselves for the once in a lifetime foreign visitor who will go to Disney once and blow a wad on that one trip. When I was growing up,the average American family would have been able to afford Disney once a year. Now that average family is lucky if they can go every 3-5 years.


#8

i have a room only reservation for ASMo in Jan. 2007 value season / value resort…and the rate was $94 per night and that’s for a preferred room! i thought that was reasonable…seeing as how your on disney property and have free transportation & all. if this is not what they quoted you might want call back and ask again.

~ as someone else said…i guess it’s relative…inflation…security costs, etc.


#9

We’re looking into a standard room in a deluxe resort for 2007 value season. For the room, 10 day park hopper tickets, plus the dining plan, for 3 adults and 1 child it’s around $4200. (We still have to look into airfare.) I really don’t think that’s too bad. Whenever we go to the boardwalk at the Jersey shore, between ride tickets, snacks, the price for parking, and if you want to eat dinner up there, too, you’re talking at least $200.00 for just one day. And that’s not even including the price they charge to get on the beach. That’s probably why we’d rather splurge and go to Disney once a year or every other year.

Like others, we’ll go until we can’t afford to go any longer. And if they see attendance dropping then maybe they’ll rethink their policies.


#10

What happened to the free beaches in New Jersey?
As for what your vacation might cost, I’d suggest doing the math for annual passes, rooms (possibly with AAA or Disney AP discounts), and the Disney Dining Experience membership. You might find it’s more cost effective that way. You should also consider the Wilderness Lodge, as it’s the least costly of the deluxe resorts, save the Swan and Dolphin.


#11

now that is funny because I remember when the swan and dolphin were so unobtainable and exclusive!


#12

If there are “free” beaches they are far and few between. If you own a home right on the beachfront, the general public can’t “tresspass” on your beach. I’m not sure how it is down by Cape May or Wildwood, but we go to Island Beach State Park and get the annual pass for $50, otherwise people who come down for one day pay $10 a carload on weekends.

Anyway, we are thinking of Wilderness Lodge but DH will probably book everythng thru Disney directly, even if it turns out to be slightly more than doing everything separately. I hadn’t thought of doing it that way. One thing we won’t have to worry about is souvenier money for the kids. Family will get them Disney Dollars for their birthdays and Christmas.