We’re seeing something very unusual right now - Disney has multiple discounts available for some travel dates in late spring. Despite having previously announced their intention to move away from discounts, we’re now seeing more special rates available than ever before.
There’s a theory out there that states that when a company continually discounts, customers become conditioned to expect those discounts and the company may never be able to return to “regular” pricing.
So what do you think? Is Disney is in danger of encountering that situation, or are they already there? Would you still travel to a Disney park or on a Disney cruise at regular rates, or do you now plan your vacations only when a discount is available?