[QUOTE=Andrea;1020499]It seems to me that they’ve changed the slant of their advertising for the P&F DVD?
The original ads, at least from my POV, focused not so much on the Princess, but a lot on the secondary characters, and for me I found them “meh” to “unappealing”.
The ads I’m seeing now for the DVD have images that remind me of The Little Mermaid and Beauty and the Beast, and make me think, “That’s for me!”
P&F didn’t do all that well originally at the box office. So is it just me or did they change their approach?[/QUOTE]Box office
On its limited day release, the film grossed $263,890 at only two theaters and grossed $786,190 its opening weekend. On its opening day in wide release, the film grossed $7,020,000 at 3,434 theaters. It went on to gross $24,208,916 over the opening weekend averaging $7,050 per theater, [B]marking it the highest-grossing start to date for an animated movie in December, while being less auspicious than the animated movies from Walt Disney Pictures’ 1990s traditional animation heyday. After [/B]89 days of being released the film has grossed $102,673,293 in the United States and Canada, and $131,500,000 in other markets, making a worldwide gross of $234,173,293.
It was only released in limited theaters, then nationally and it did great at the box office