No, I think those are two separate things. There is a contest, and they were saying it would help people get to Disney to experience those things, but not that the contest was necessary to do the new things.
Also, it looks like the original impression of a new thing every week isn’t necessarily the right one. Or maybe that was just my impression?
Mostly I’m annoyed that the thing I would really like to see is happening at a time I have no chance at it!