I don’t know. I’m hosting a group of 50 Chicagoans this weekend at camp. At the leader’s request, I set up a TV in the dining hall for people to watch the game during diner (We turned it into a football party, complete with “football food.”). Anyway, of the 50, only 10 really had any interest in the game, and only 5 watched the entire [horrible] game.
My point is, the Superbowl may be the most watched television event each year, but there are many more people who don’t care.
I have a thread around here about being worried over missing the Superbowl if Chicago were playing. I always watch the SuperBowl no matter who’s playing, but now that the Bears are eliminated, I’m keeping my ADR’s at Chef Mickey’s and ignoring the game.