Hmmmmm not sure how smart this is, since most people go to Universal when they feel Disney is too much $$ :ph34r:
In a sign of optimism about Florida tourism, Universal Orlando on Monday matched Walt Disney World by raising its daily admission 3.7 percent to $85 and escalating multiday pass prices by bigger margins.
Universal held firm on its one-day $73.99 price (excluding taxes and fees) for Florida residents, and $66.99 for their kids ages 3 through 9. But those discount prices are only sold online. Multiday pass prices rose 8.8 to 11.4 percent, while annual pass prices were left unchanged.
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