Read the rest of the link. Below the Four Seasons article is the following clip :eek::eek:
“”[B]Orlando woos more Brazilians[/B]
Visit Orlando said its marketing effort in Brazil is showing returns: The agency believes its “Orlando é só alegria” campaign has resulted in an additional 79,000 visitors and $115 million in visitor spending this year.
Modeled after the “Orlando Makes Me Smile” campaign, the $450,000 marketing effort is a partnership between Visit Orlando, SeaWorld Orlando and Universal Orlando. Visit Orlando, the local convention-and-visitors bureau, said its head count came from tour operators in Brazil that report where their clients heard about Orlando.
Orange County officials will likely hear more about the campaign’s success next week, as the county’s tourist development council gets its quarterly update from the industry. They’re also slated to hear from the U.S. Travel Association on efforts to reform the nation’s visa-waiver program, which could allow more Brazilians to visit Orlando.""