The store opened last October. They closed the Disney Store that was previously there in May 2004, and constructed the current store. There’s loads of World of Disney NYC merchandise, as well as Walt Disney World merchandise (including pins, a Mr. Potato Head “fill the box” station, and Goofy’s Candy Company candy). Also, upstairs (there are three levels), there’s a character meet and greet (right now, Pooh and Tigger are there at certain times of the day!!). They also run a special Princess program where your little girl and her friends can come and (for $50), accomplish “tasks” to become princesses with Cinderella and her princess friends. All in all, it’s a great way to get that Disney fix.